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22 January 2013
Smartphones and tablets are now hugely important for ecommerce
both in terms of traffic and conversions. According to Ofcom,
smartphone penetration in the UK now stands at 58% while 19% of the
population owns a tablet, so websites have no choice but to adapt
to accommodate the ensuing changes in consumer behaviour.
Read about some of the most useful stats and surveys rounded up by
Econsultancy over the past 12 months.