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Thinking from Ovum: Telco innovation is increasingly grounded in reality

12 July 2012

Ovum recently published the latest versions of its fixed and mobile innovation radars ("Fixed Services Innovation Radar: 2H11" and "Mobile Services Innovation Radar: 2H11"). The radars tracked a total of 638 service launches by fixed and mobile telcos in the second half of 2011. It is clear from these service launches that telcos' expectations are more realistic than in previous versions of the radars. This is most evident in the increased number of launches that are designed to help telcos defend their existing revenues rather than pursue new revenue streams. The radars also showed that when a telco does seek new revenues, it is more likely to develop a service and go to market with a partner. At a time when there is a strong focus on how over-the-top (OTT) players are threatening the telco's grip on the market, the radars show a remarkable level of collaboration between the two rival parties.

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