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12 July 2012
Ovum recently published the latest versions of its fixed and
mobile innovation radars ("Fixed Services Innovation Radar: 2H11"
and "Mobile Services Innovation Radar: 2H11"). The radars tracked a
total of 638 service launches by fixed and mobile telcos in the
second half of 2011. It is clear from these service launches that
telcos' expectations are more realistic than in previous versions
of the radars. This is most evident in the increased number of
launches that are designed to help telcos defend their existing
revenues rather than pursue new revenue streams. The radars also
showed that when a telco does seek new revenues, it is more likely
to develop a service and go to market with a partner. At a time
when there is a strong focus on how over-the-top (OTT) players are
threatening the telco's grip on the market, the radars show a
remarkable level of collaboration between the two rival
parties.
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