Back to news
29 June 2012
UK retailers are still failing to take full advantage of the
opportunity that social commerce offers for growth.
nToklo, a social commerce and recommendations expertise provider,
has unveiled research revealing UK retailers are missing out on a
potential £9billion in additional revenue online.
They also describe how user-generated content (UGC) is shaping
online retail faster than the retailers themselves and how
s-commerce is not yet the sum of its parts.