Back to news

Retailers missing out on potential £9bn additional revenue online

29 June 2012

UK retailers are still failing to take full advantage of the opportunity that social commerce offers for growth.
nToklo, a social commerce and recommendations expertise provider, has unveiled research revealing UK retailers are missing out on a potential £9billion in additional revenue online.
They also describe how user-generated content (UGC) is shaping online retail faster than the retailers themselves and how s-commerce is not yet the sum of its parts.

Read more.