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24 June 2012
New research into UK customer loyalty in 2012 has revealed that
mobile operators have stolen a march on fashion/clothes shops,
bars/pubs/clubs, petrol stations and restaurants/cafes/coffee shops
in garnering the loyalty of 53 percent of the British population.
However, despite the high levels of loyalty in the sector only 17
percent of Brits say that they are members of mobile operator
loyalty schemes - suggesting that UK network operators are missing
a huge opportunity to strengthen their customer relationships.
Sponsored by European customer interactions solution specialist
- The Logic Group, the independent research was conducted by
leading market researcher, Ipsos MORI among 2,018 UK customers
during May 2012.