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Mobile operators win the hearts of British customers

24 June 2012

New research into UK customer loyalty in 2012 has revealed that mobile operators have stolen a march on fashion/clothes shops, bars/pubs/clubs, petrol stations and restaurants/cafes/coffee shops in garnering the loyalty of 53 percent of the British population. However, despite the high levels of loyalty in the sector only 17 percent of Brits say that they are members of mobile operator loyalty schemes - suggesting that UK network operators are missing a huge opportunity to strengthen their customer relationships.

Sponsored by European customer interactions solution specialist - The Logic Group, the independent research was conducted by leading market researcher, Ipsos MORI among 2,018 UK customers during May 2012.

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