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Consumers likely to spend more for customer service

31 May 2012

Research conducted by YouGov and commissioned by Cognito, a mobile systems integrator, found that 53% of customers are more likely to buy when given excellent customer service.  59% of customers will pay a premium for products or services where they believe they are likely to receive good service.  When asked what type of consumer experiences they would share with others, 82% of customers responded that they would share a bad experience compared with 53% who said they would share a good experience.  Read the article.