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"Life assurance products are typically harder to
sell than other insurance products and need handling
sensitively. In addition, customer trust and confidence are
'top of mind' for John Lewis and we work tirelessly to achieve
these across our entire product line and by delivering appropriate
customer service," explains Jeremy Thomas, Operations Business
Analyst, John Lewis Financial Services.
In this context, John Lewis approached ContactPartners for help
to enhance customer service for its life assurance product
line. ContactPartners deployed robust click-through
connectivity from the website direct to the contact centre,
enabling potential customers to request a date and time for John
Lewis to contact them to discuss life assurance products in more
"We are confident that our call back capability has helped break
down some of the barriers of life assurance sales.
ContactPartners swiftly grasped the specifics of our requirement
and helped us to deliver enhanced customer contact capabilities for
our life assurance customers - the team is knowledgeable, reliable
and responds quickly at all times," concludes Jeremy.
Jeremy Thomas, Operations Business Analyst